How do PCBA suppliers stand out from the competition?

As a PCBA supplier, thinking that sending a quote and then waiting for a deal, it is a big mistake. PCBA processing manufacturers want to stand out from the competition, but often overlooking the hardships in this process, and more importantly, a marketing thinking. In order to answer this question, we must first understand the customer's ideas from the perspective of the customer. What are the needs of customers looking for PCBA suppliers?

1. Professional impression: Customers believe that professional people can achieve satisfactory results. Therefore, whether your quotation is clear in format, accurate in words, whether the salesperson's phone is polite and professional, and whether the company's website is clear and professional, etc., are the subconscious and conditional reflections of the customer's evaluation of the PCBA supplier.

2.Scale and process capability: customers will carefully analyze the characteristics of their product projects, what kind of process capability is needed to help achieve, so customers will browse the introduction of enterprise scale and process capability as an important basis in evaluating PCBA suppliers.

3.Quality control method: The customer's initial evaluation of the PCBA supplier will form a basic impression: quality price is more important? Mid- to high-end manufacturing capabilities or low manufacturing capacity. In view of this, the professional description of the quality control method also helps customers to quickly understand the capabilities of the PCBA supplier and help to provide favorable conditions in the competition.

4. The company case: whether the website has a detailed case introduction, not just a few logos on the top, it is best to have a related background introduction, PCBA product pictures and so on.

5. Quotation: PCBA supplier's analysis of the quotation requires careful browsing of the customer's website to understand the sale of the client company and the positioning of the product in the market. For example, high-end products are bound to care about quality and service; low-end products care about price and delivery. After capturing this information, it is necessary to set the corresponding price in a targeted manner to ensure your own profit, otherwise the subsequent service will be difficult to sustain even if the transaction is completed. Customers tend to choose the one with the highest comprehensive score rather than the one with the lowest price or the highest price among the numerous PCBA suppliers.So, never expect to beat your competitors with the lowest price.

In order to stand out from the competition, all skills and tactics must return to one goal: to gain the trust of customers. How can two companies that don’t know each other quickly establish business cooperation, and in the final analysis, solve the problem of trust. Trust does not come from what the customer hear and see, but from what the customer perceives. If you are in full bloom, the butterfly will come. So, as a PCBA supplier, our brainstorming topic is how to make us appear the most professional? Professional website, sales staff, quotation, customer analysis, documentary strategy, professional sample production and mass production, and promote long-term cooperation between the two sides.